The 13th Day's Message of Hope: All Proceeds To Feed Hungry Filipino Children

In today’s very corporeal world dominated with technology-laden visuals comes “The 13th Day" - a film based on the memoirs of Lucia Santos, one of the three children chosen by the Blessed Mary to offer a message of hope to the world. “The 13th Day” dramatizes the true story of three young shepherds, Lucia, Jacinta and Francisco who experienced six interactive apparitions with a “Lady from Heaven” between May and October 1917, which culminated into the final prophesized miracle. The stylistically beautiful and technically innovative re-creation of the scenes in the movie are further enhanced with today’s digital screens that capture the stunning images of the visions and the final miracle that have never before been fully realized on screen.

In commemoration of the Blessed Virgin Mary’s birthday and to continuously propagate the Marian message, the Assisi Development Foundation brings “The 13th Day” in cinemas on September 8, 2010. Bringing forth a message of hope, the movie’s release in theaters is undertaken together with the Marian Solidarity for Pope Benedict XVI for the benefit of HAPAG-ASA, a feeding program of Pondo ng Pinoy Community Foundation. HAPAG-ASA was conceived as a church and sector response to the country’s high-prevalence of malnutrition among children who belong to the poorest of the poor. Read on how you can help feed the hungry and the needy.

In keeping with its altruistic mission to feed at least 120, 000 malnourished children each year, HAPAG-ASA invites the movie going public to watch “The 13th Day” for it only takes P10 a day or P1,200 for 6 months to feed a hungry child and help him improve his future. Channeling entertainment to sustain Pondo ng Pinoy & Assisi Foundation’s mission, proceeds of the movie will go directly to HAPAG-ASA. Further reaching out to broader audiences’ participation in HAPAG-ASA’S mission to feed the (hungry and malnourished) Filipino children– “The 13th Day” ticket prices in Ayala cinemas are pegged at P75.00 for block screenings and at P100.00 for walk-in patrons.

For advanced online ticket purchase, check out Ayala’s Interests for group and block screenings may call 632-1003 or send email to

Witness the greatest miracle of the 20th Century, and experience the incredible, emotionally-charged and often harrowing world of three young children whose choice to remain loyal to their beliefs, even in the face of death, would inspire thousands.

“The 13th Day” will open September 8 at Greenbelt 3, Glorietta 4, TriNoma, Market!Market!, Alabang Town Center and (consecutively) in Ayala Center Cebu and in Marqueemall at Angeles, Pampanga.

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