SM Cinema Wins Various Awards in the 2020 Stevie Awards - Reel Advice Movie Reviews

Thursday, October 22, 2020

SM Cinema Wins Various Awards in the 2020 Stevie Awards

SM Cinema recently took home a slew of top honors - three bronzes and one gold - in the prestigious 2020 Stevie Awards. Started in 2002 and one of the world’s premier business awards, The Stevie Award judges include many of the world's most respected executives, entrepreneurs, innovators, and business educators. 

 

The awards garnered by SM Cinema are the following:

 

In the Award for Innovation in Community Relations and Public Service Communications category, SM Cinema’s entries - Into the Moors: A special exhibit for children with special needs, and SM Cinema’s “Kids Watch for Free”: Championing Filipino families through movie watching, bagged bronze awards each.

 

Meanwhile, in the Award for Innovation in Entertainment Events category, SM Cinema’s entry - SM Cinema Into the Movieverse: Bringing the cinema experience into the real world, also won a bronze.


Finally, in the Award for Innovation in Entertainment Events category, SM Cinema’s entry, Sine Sindak: A winning Halloween movie event, won a gold award.

 

For Into the Moors: A special exhibit for children with special needs, SM invited the children of Deaf and Blind Foundation Philippines, an institution that caters to the educational and physical welfare of PWD kids, where they were treated to a multi-sensory exhibition, allowing them to experience the tale of Maleficent through a specially-made Braille system. Thus, SM Cinema becomes known as a place for all as everyone gets to experience and enjoy going to the movies.

 

For “Kids Watch for Free”: Championing Filipino families through movie watching, SM featured a kid-friendly title every month, wherein children under the age of twelve can watch the movie free of admission, given that they are accompanied by a paying adult. This helped strengthen family relationships—fun bonding moments—through movie watching!

 

For SM Cinema Into the Movieverse: Bringing the cinema experience into the real worldSM Cinema embarked on a “Reel-to-Real” campaign which showcased various movie-themed special events inside some of the biggest SM malls in the country, bringing movies to life and bring cinemagoers to a movieverse beyond the theater walls.


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