Netflix's HELLBOUND Records 43.48 Million Hours Viewed in Its First Three Days

"Hellbound", the epitome of dystopia envisioned by Director Yeon Sang-ho, is now a global phenomenon and another global hit from Netflix. Based on the webtoon of the same name, the Netflix series features supernatural events caused by otherworldly beings who appear out of nowhere to issue a decree and condemn individuals to hell, causing mayhem and enabling the religious group The New Truth to grow in power and clash with those trying to uncover the truth.

According to Netflix’s “Global TOP 10” Website, Hellbound recorded an accumulated 43.48 million hours watched 3 days since its release, and ranked number 1 in the top 10 list in 12 countries, including not only South Korea but also Singapore, Hong Kong, Philippines, Indonesia, Thailand, crowning it as Netflix’s Global Top 10 TV (Non-English) as of November 24, 2021. Also landed in the Top 10 List in 59 countries including India, US, France and Germany. 

Hellbound’s superb reception was anticipated even before its release. Global interest in K-Content is at its peak following "Squid Game", and Director Yeon Sang-ho has already awed global audiences before with "Train to Busan". What added to the hype was Hellbound’s partial release in prestigious global film festivals, such as Toronto International Film Festival, BFI London Film Festival and Busan International Film Festival, where the series was acclaimed for its quality.d.  

Netflix launched its “TOP 10” website ( on November 17, which unveils lists of the most popular series and films on Netflix on a weekly basis. The weekly lists are based on the total number of view hours, updated every week on Tuesday (PST / 4AM every Wednesday Philippine Time) with data from Monday through Sunday. The list is separated into English and non-English, and Film and TV. 

About Netflix:
Netflix is the world's leading streaming entertainment service with 214 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
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