The Country's First Modern-Day Drive-In Cinema Now Open at SM City Pampanga

We all know first-hand how the pandemic has forced us to change our lives. Like people adopt new habits inline with our the changing times, businesses must also learn to innovate and deliver new ways for everyone to experience the activities they have always enjoyed. One of these is re-capturing the essence, the magic, and the thrill and joy of watching a film inside a cinema. While movie theaters have yet to open, SM Cinema gives its patrons the perfect opportunity to see upcoming films through its newest out-of-home entertainment experience, the "SM Cinema Drive-in: Movies at Sundown". A literal throwback to the past, SM Cinema relives the good old days of the drive-in cinema experience for a new generation to enjoy, bringing them a fresh avenue for a #SafeAndFunMovieWatching crusade from the comfort of their cars.

Opening at SM City Pampanga Amphitheater, SM Cinema’s “Movies at Sundown” allows guests to watch movies on the big screen while observing social distancing rules set by the Inter-Agency Task Force (IATF). Starting yesterday, Friday, July 31, 2020, it will open to the general public featuring the movies’ “Train to Busan 2: Peninsula” and “My Spy".

Here's the step by step process for the "Movies at Sundown" experience:

1. Book via (no tickets will be sold on-site). Guests can also choose the 6:30PM or 8:50PM schedules from July 31 to August 2. In the succeeding weeks, schedules will be every Thursday to Sundays at 6:45PM.

2. Be at the venue at least 30 minutes before your scheduled screenung.

3. Guests will be assigned their own parking spots to be guided by traffic marshalls. Once settled, spectators can see the film of their choice on a 20m x 8m screen raised 3-feet above the ground.

4. Guests need to tune in to a specific frequency on their car’s FM radio to broadcast the audio straight into their vehicles.

5. Worried about snacks? Each ticket (priced at P400 per person) comes paired with a free Regular Popcorn, Bottled Water, and Beef Franks from SnackTime.

6. Optimizing the best view for all guests, two (2) persons can be inside the car and a maximum of four (4) guests will be allowed. Attendees must also be between the ages 21 and 59, pursuant to the safety guidelines set by the IATF. For added safety, viewers will also be asked to stay inside their vehicles with their masks on and practice social distancing all throughout the duration of the movie.

7. If you still have questions or concerns, you can check this FAQ (Frequently Asked Questions) Guide from SM Cinema.

As a household name in film screening, SM Cinema brings back to its audience the joy of seeing movies on screen as they introduce a new way for people to catch their blockbuster favorites. Now available at SM City Pampanga — and soon in five other branches nationwide.
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